Get more followers with a bonus entry contest Wishpond’s Instagram contest builder features dozens of templates that make creating an Instagram contest simple.īook a demo today! 3. Running an Instagram contest is one of the best ways to generate engagement and drive sales through Instagram marketing. This is because Instagram ads are the only way to send people to an external link from a post, and sending people to your sweepstakes page is crucial to collecting emails and getting entrants. Instagram sweepstakes work particularly well when you have an ad budget. An Instagram marketing best practice is to put this link in your bio so people can easily click and enter. Then, schedule a set of Instagram posts or Instagram Stories that inform followers about the sweepstakes with a call-to-action directing them to your newly-created contest page. Using your contest app of choice, build a sweepstakes page featuring information about your contest, your prize, and a form with information that you want to collect from entrants (the less the better – I’d recommend just email, and maybe name).

If that’s the case for your brand and your target market, consider running an Instagram sweepstake instead! Though hashtag contests are awesome, requiring entrants to upload a photo with a branded hashtag to their profile can sometimes be too big of an ask. The contest was seen by over 3,000 people and generated 116 entries – not too shabby! Here’s an awesome example of a Movember-themed Instagram hashtag contest from watch manufacturer Oris. This is my number one Instagram marketing tip – it’s something you need to try if you haven’t already. This is where people can vote on photos and see photos from other entrants.Įnabling voting on your contest page allows you to collect email addresses, which is key when it comes to building your email list and generating sales through email marketing. Wishpond is awesome because it makes it easy to create and manage an Instagram contest that delivers results.īuild your page starting with one of Wishpond’s templates and put together an awesome prize package and a few attention-grabbing posts – and some ads, if you have the budget – to spread the word about your contest.Įntrants upload photos to Instagram with a branded hashtag of your choice, and these photos automatically appear in a gallery on your contest page. Use an Instagram contest tool like Wishpond to build an amazing hashtag contest for your brand. Let’s take a look at a few ways you can use Instagram contests to take your business’ Instagram marketing to the next level. If you’re an avid user of the platform, you’ll know just how many brands run giveaways, photo contests, and sweepstakes to build up their fanbases, boost engagement and simply sell more. Whether you’re looking to get more followers, capture leads, or sell more products, running a contest is the best way to do all three when it comes to Instagram marketing. There’s no other way about it: one of the best ways to market your business on Instagram is by running an Instagram contest.

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