#RIFFLE JEANS UPDATE#
#RIFFLE JEANS CODE#

The end of the historic jeans brand is a cause for much nostalgia not only because of the 62 years of history behind Rifle.Īmong other things, jeans were an element present in the memories of thousands of young people from the former communist countries of the days when pants were allowed to transfer the Iron Curtain. All this will take place in a temporary outlet in compliance with the epidemic measures, so that there is no crowd. That is why the Institute for Judicial Sales will organize in March the sale of new and unsold products, collected from 13 different stores in Italy. She had been in financial trouble for a long time, but in the end the pandemic turned out to be the guillotine that decapitated her. In October 2020, the historic company that sold the symbol of the “declining” Western civilization to the communist bloc was declared bankrupt by a Florentine court. Thus, the last pairs of ink-blue jeans, which marked the generations from the era of disco music not only in the West, but also in the East, will disappear forever. Among them are not only pants but also shirts, anoraks, sweaters. In just a few days, the Italian brand from Barberino di Mugello to Florence will sell its last 70,000 denim products at auction for 2-3 euros.

#RIFFLE JEANS UPDATE#

In order to view the full version, please use a browser with WebGL supportand update your graphics card driversto the latest version.In the 80s of the last century to get a pair of famous jeans was a real happiness, writes 24 hours. WARNING: You are running a simplified version of this site. Backstage: Joao Pucci, Asterios Kokkinis, Cosimo Nesca, Vito Nicola Galluzzi.Live Action Production: Cristina Rauter.

#RIFFLE JEANS CODE#

And as a reward for their best modelling moves, every 50th tweets gets a tweet back from Rifle with a discount code that they can use in store Credits The installation continues to move between Rifle stores in Italy, inviting the passers by to join the fashion show by tweeting #RIFLEJEANS. “The interaction between the tweets and the artwork is simply amazing – the animations breathes life into the tweets.” “Suddenly all eyes are on you, having not only people on the street see you walking, but within the installation itself the faces of the twitterati waiting their turn are lined along the runway in the playful illustrations, enjoying the show.” adds illustrator Jonathan Calugi. “The user (in the street, in front of the installation) becomes the protagonist of the installation”, explains creative director Francesco Bernabei, “one minute he walks the Rifle runway in the installation, and the next minute he may be wearing the same Rifle Jeans in the real world.” All you need to do is tweet #RIFLEJEANS to see your face appear in the illustrations, waiting to walk the runway at the store window. The twist is the installation invites you to walk the runway yourself, dressed head to toe in Rifle. It’s basically a lookbook for the Rifle collection – you get to see all new items, as if you are standing at the first row of a fashion show. The installation is a fluid frame bringing real life and a social platform like Twitter into one.

All they had to do was to tweet #RIFLEJEANS. Rifle Jeans: Interactive Installation Tech Leadĭisplayed at the opening party for the first Rifle flagship store at Milan, the installation transformed passers by into models walking the Fashion Week runway.

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